{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"395 - The Text Marketing Rule Most Ecommerce Brands Don't Know They're Breaking","description":"Get the FREE "Front Door" Report: https:\/\/joyjoya.com\/frontdoor Ever gotten a marketing text super early in the morning or way too late at night and thought - that's kind of rude? Turns out there are actually laws about that. And if you're texting your customers without knowing what quiet hours are, you could be violating regulations without realizing it. In the U.S., you're legally not allowed to send marketing texts before 8 a.m. or after 9 p.m. But it goes further than that. Some states are stricter - Florida cuts it off at 8 p.m. And if you text internationally, the rules get more complex. France blocks sending on Sundays and public holidays entirely, enforced at the carrier level, meaning the message just won't arrive. This isn't just about being a polite brand. Violations here aren't hypothetical. I've spoken to ecommerce founders - not my own clients, thankfully - who've received lawsuits over quiet hours violations. And in every single case, it wasn't intentional. It was a rogue automation, an edge case nobody caught, or a setting nobody thought to check. The good news is platforms like Klaviyo have built-in safeguards to help. The important thing is knowing what those safeguards actually do - and where they stop covering you. In this episode I walk through exactly what quiet hours are, which rules apply where, how Klaviyo handles this automatically, and why knowing your settings matters even when the platform is doing most of the work. \u2728 In this episode, you'll learn: What quiet hours actually are and why SMS is treated differently than email under the law The U.S. federal rule - and the states with stricter requirements you may not know about How international quiet hours work and why France is a particularly important example Why state-level frequency caps matter too - and which states limit you to three promotional texts per day How Klaviyo's built-in quiet hours settings work and why the defaults are more conservative than the law requires The new state-aware safeguards Klaviyo added and what they actually protect you from Why automatic safeguards aren't foolproof - and the scenarios where they can miss What SMS litigators are and why Klaviyo's setting to block them exists Why setting it and forgetting it is exactly how brands end up in trouble SMS can be one of the highest-performing channels you have. It just needs to be treated with the seriousness it deserves. Work with Joy Joya: https:\/\/joyjoya.com ","author_name":"Marketing With Laryssa","author_url":"http:\/\/joyjoya.com\/","html":"