{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Lulu Cheng Meservey - \u2014 Going Direct: What Founders can learn from K-Pop, Crypto, and the Early Christians (Infinite Loops Classics)","description":"Hi everyone, Jim here. We're taking a short pause on new episodes through the end of August. In the meantime, we're digging out some of our favorite conversations from the archive. This one is from November 2022, so a few of our references (and jobs!) are out of date, but the ideas have only gotten better. Enjoy this conversation with Lulu Cheng Meservey. Lulu Cheng Meservey is the Chief Communications Officer and Executive Vice President of Corporate Affairs at Activision Blizzard. She joins Infinite Loops to provide us with a masterclass in communications for startups. A must-listen for current and aspiring founders. Important Links: \u2022 Lulu\u2019s Twitter \u2022 Lulu\u2019s Substack \u2022 Episode summary from Podcasts Recapped Show Notes: \u2022 Why people write hit pieces \u2022 The insurgency framework \u2022 How to access your audience\u2019s neural real estate \u2022 How to develop a spontaneous elevator pitch \u2022 Tips for becoming better at reading the room \u2022 Speak directly and take the hits \u2022 Defining business objectives \u2022 Learning from other industries \u2022 Personalising your message \u2022 Overcoming resistance to the unknown, what Christianity can teach us about comms \u2022 Escaping corporate jargon \u2022 How comms resembles rugby \u2022 Taking ownership of comms \u2022 Moving to a new model of comms \u2022 \u201cDon\u2019t let things happen to you. Go and happen to things.\u201d Books Mentioned: \u2022 The Network State: How To Start a New Country; by Balaji S. Srinivasan \u2022 The Hero with a Thousand Faces; by Joseph Campbell ","author_name":"Infinite Loops","author_url":"https:\/\/infiniteloopspodcast.com\/","html":"