{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":" Telephone selling made simple ","description":"  Why do perfectly confident people suddenly become nervous when they pick up the phone to sell?   In this episode of the Sales Today podcast, Fred Copestake is joined by sales trainer and coach Anna Bates to explore how to make telephone selling simpler, more natural and far less intimidating.   Anna shares her straightforward approach to phone conversations \u2014 from getting your mindset right before the call, to using tone effectively, asking better questions and actually asking for the sale.   They also explore Anna's &quot;corridor&quot; analogy: rather than pushing someone towards a decision, your role is to calmly help them move from where they are now towards the right next step.   In this episode:    Why people become nervous selling on the phone   Why selling doesn't mean being pushy   How tone of voice changes a conversation   Why you don't need a clever opening line   How to use structure without sounding scripted   Why gatekeepers can be incredibly valuable   How to recognise buying signals   Why so many people simply forget to ask for the sale   How better questions help customers think    The big message?   Stop trying to sound like a salesperson.   Be human, understand the customer's world, have a useful conversation and help them decide what to do next.   Connect with Anna   LinkedIn: https:\/\/www.linkedin.com\/in\/anna-bates-woodhart  Website: https:\/\/www.room11coaching.co.uk  &amp;nbsp;  &amp;nbsp;   Follow Fred:  https:\/\/linktr.ee\/fredcopestake   &amp;nbsp;   More from Fred   Take the free Collaborative Selling Scorecard to see how your sales approach suits today's selling environment.  https:\/\/collaborativeselling.scoreapp.com\/   &amp;nbsp;   Watch this episode on YouTube: &amp;nbsp;https:\/\/youtu.be\/6Einmxxg9EA   &amp;nbsp;   Watch Fred\u2019s FREE YouTube Course: Sales Mastery for Engineers:  https:\/\/bit.ly\/Sales-Mastery-For-Engineers   &amp;nbsp; ","author_name":"Sales Today","author_url":"http:\/\/throughpartnering.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42402645\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/205021435"}