{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"316. What makes a great tech product? Product thinking for non-techies","description":"Did you wake up today thinking that you really want to use a cup? No! Because you are not insane. You woke up thirsty, and then used a cup. That distinction sounds obvious. But&amp;nbsp;many founders and investors ignore it completely \u2014 and build or back the wrong thing as a result. This episode is about what a product actually is, and why getting this right is the foundation of everything else. In this episode:  Why a product is not an app, a site or an algorithm \u2014 and what it actually is Why the person and the problem always come before the solution How companies that stay focused on the problem \u2014 not the product \u2014 outlast everyone else Why Steve Jobs said Apple the company was his greatest invention \u2014 not the iPhone or the iPod How to spot competition you didn't know you had by thinking about problems differently  This episode is for you if:  You are building a product and want to make sure you're solving the right problem You are an investor evaluating tech companies and want a sharper framework You are a corporate leader trying to understand how great tech products get made  Two weeks left: Book your&amp;nbsp;FREE 1:1&amp;nbsp;consulting session with Sophia These sessions close on 31 August 2026 \u2014 and then they're gone. Book yours before the deadline.  https:\/\/calendly.com\/sophia-matveeva\/sample-consulting-session-2026&amp;nbsp; &amp;nbsp;Timestamps:   00:00 \u2013 The &quot;cup&quot; analogy: Why founders build the wrong thing   00:45 \u2013 Welcome to Tech for Non-techies   01:18 \u2013 Revisiting a foundational concept in product &amp;amp; investing   01:50 \u2013 Free 1-on-1 strategy consulting sessions (limited summer offer)   04:30 \u2013 What is a product? (hint: It\u2019s not an app or algorithm)   05:15 \u2013 Problem first, solution second: The thirsty mindset   06:10 \u2013 Why non-technical founders excel in product thinking   06:48 \u2013 How companies solve the same problem with evolving products   07:50 \u2013 Case study: The evolution of Facebook\u2019s product ecosystem   10:15 \u2013 Companies as products: Why Walmart bought Jet.com   11:45 \u2013 How to apply &quot;Product Thinking&quot; to your daily life   13:56 \u2013 How to book your free consultation before the august deadline   Follow and Review: We\u2019d love for you to follow us if you haven\u2019t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We\u2019d love it even more if you could drop an honest review on&amp;nbsp;Apple Podcasts. Simply select \u201cRatings and Reviews\u201d and \u201cWrite a Review\u201d then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.  Listen to our podcast on:   Apple    Spotify    YouTube    Audible    Pandora  Transcript: https:\/\/www.techfornontechies.co\/blog\/316-what-makes-a-great-tech-product-product-thinking-for-non-techies ","author_name":"Tech for Non-Techies \u2014 Product Thinking &amp; Innovation for Business Leaders","author_url":"https:\/\/www.techfornontechies.co\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42401490\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/205018880"}