{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep 362 What is K Beauty? | Dr Eunice Park &amp; Sun Lee","description":"Episode 362 hosts Dr Eunice Park (Facial Plastic &amp;amp; Reconstructive Surgeon and founder of AIREM, USA) &amp;amp; Sun Lee (CEO of Vera, USA)&amp;nbsp; In this episode we do a deep dive into \u201cK-Beauty\u201c. We first unpack the concept of \u201cGwallee\u201d - the Korean philosophy and priniciple of self-nuturing and learn about the cultural pressures behind Korea\u2019s beauty standards. We then try to get to the bottom of what K-Beauty actually is, distinguishing simple skincare trends and contrast these with \u201cclinical K-Beauty\u201d - built around strategic business principles, sequenced in-clinic protocols and continual device innovation.          00:00 Introduction 01:53 Meet Our Special Guests Dr Eunice Park and Sun Lee 08:59 Gwaellee Origins And Innovation 12:29 Genetics Vs Skincare Frequency 17:17 Beauty Pressure And Technology 22:55 What K Beauty Really Means 29:14 Protocols And Provider Education 32:38 Building AIREM And Scaling 40:14 Building Brand Demand 43:48 Research Over Trends 46:16 Defining Regenerative Aesthetics 48:27 Future Technology And Robots 51:01 AI Skin Analysis 53:23 Access Beyond Big Cities 56:07 Private Equity Pros And Cons 59:55 Biggest Wrong Bets 01:04:38 IA Competition 01:09:59 Outro IA COMPETITION: &amp;nbsp;In this episode we annouce our latest huge giveaway - an all-inclusive trip to South Korea to take part in the 'Vera Fellowship in association with AIREM Academy'. This is a once in a lifetime prize for one lucky winner for a five day immersion into Korean clinical and business education.           CLICK HERE TO APPLY - then use the links below to download and sign up to our app (part of the application!)  DOWNLOAD OUR APP IA COMMUNITY:  DOWNLOAD FOR APPLE DEVICES DOWNLOAD FOR ANDROID DEVICES  THEN ACTIVATE A FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up for free):  FOR HEALTHCARE PROFESSIONALS  FOR&amp;nbsp;BUSINESS OWNERS\/NON-CLINICAL&amp;nbsp;PROFESSIONALS  ","author_name":"Inside Aesthetics Podcast","author_url":"https:\/\/www.solo.to\/insideaesthetics","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42386405\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/42386405"}