{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#317 Cheryl Parks - Why Most CROs Never Spot Hidden Revenue Leaks","description":"Most deals aren\u2019t lost at the end they\u2019re lost in the moment you miss what buyers really need. In this conversation, Janice B Gordon sits down with Cheryl Parks, a revenue growth advisor and fractional CRO, to reveal how leaders can eliminate revenue leaks, build buyer confidence, and layer authenticity into go-to-market strategy. What you\u2019ll learn: a) Why \u201cinspect what you expect\u201d is the essential motto for sales-focused CEOs b) How to spot and recover deals that stall in real time c) Practical ways to strengthen buyer confidence and clarify ROI Today, Janice B Gordon is joined by Cheryl Parks, a fractional CRO with 25 years of enterprise B2B sales experience and over $25 million in closed revenue, known for pinpointing team misalignment and restoring sales momentum. Timestamps: 05:15 Converting inbound leads to meetings 07:52 Understanding and meeting buyer expectations 11:19 Understanding branding and market perception 17:12 Using social media platforms effectively 19:33 Building an Online Presence 21:21 Staying focused in meetings 25:11 Respect for the sales role &amp;nbsp; Connect with Cheryl Parks LinkedIn: https:\/\/www.linkedin.com\/in\/ai-value-advisor\/ &amp;nbsp; Connect with Janice Book Janice to speak at your next sales or leadership event: https:\/\/janicebgordon.com LinkedIn: https:\/\/www.linkedin.com\/janice-b-gordon\/ Instagram: https:\/\/www.instagram.com\/janicebgordon Scale Your Sales Podcast: https:\/\/scaleyoursales.co.uk\/podcast Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show. ","author_name":"Scale Your Sales Podcast","author_url":"https:\/\/scaleyoursales.co.uk\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42384160\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/87A93A\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/204972825"}