{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"CBP 320: Over 70% of Practice Owners are Dead Wrong about This","description":"We routinely poll Cash-Based practice owners and ask what they think is holding their business back\u2026 what\u2019s their \u201cbiggest problem\/challenge\u201d?.. And in all our surveys over the years, 60-75% of them answer \u201clead generation\u201d \/ "I need the phone to ring more." But after more than 15 years of tracking the patient lifecycle across hundreds of practices, and identifying all the profit leaks and missed opportunities (lead gen, phone conversions, clinic conversions, pt retention, reactivation, etc), I've found that the numbers often tell a very different story about the most common and costly problem in cash practices... The data shows that the largest, most common problem is that too many prospective patients never become paying patients\u2026 the phone is ringing enough for that practice to be booked out, but too few callers are being converted into customers....  We\u2019ve found that improving phone conversions by just 10\u201330% usually fills the remaining gaps in your schedule without spending another dollar on marketing\u2026 and that level of improvement is not difficult with a proven phone call framework and scripts.... In this episode, I'll explain why this is one of the biggest profit leaks in Cash-Based practices and the incredibly simple first step you can take to find out if it's happening in yours. And if you discover your phone conversions aren't where they should be, save November 13\u201314, 2026 on your calendar. I'm hosting the Cash-Pay Conversion Summit live in Austin, Texas, where we'll spend two days implementing, customizing, and practicing the systems and scripts that can dramatically improve your conversions, so you can keep your practice\u2019s schedule full without any additional marketing or advertising. More on that below. What You'll Learn in This Episode Why most practice owners misdiagnose their biggest growth problem The first KPI I'd start tracking immediately Why more marketing usually doesn\u2019t fix an empty schedule  The conversion rate Cash-Based practices should be targeting How just a small phone conversion improvement could add $100,000+ in annual revenue to your practice How to start tracking conversions without creating another complicated system USEFUL INFORMATION: Check out our course: How to Answer "Do you take my insurance?" ","author_name":"The Cash-Based Practice Podcast","author_url":"https:\/\/drjarodcarter.com","html":"