{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"351. Miranda Nover, Co-founder &amp; CEO of Fort","description":"Today, I'm joined by Miranda Nover, co-founder &amp;amp; CEO of Fort. &amp;nbsp; The first wearable designed specifically for strength training, Fort uses motion and optical sensors to detect exercises, track physiological impact, and provide recovery insights. &amp;nbsp; In this episode, we discuss scaling strength intelligence. &amp;nbsp; We also cover:  Fort\u2019s 12\u201324-month roadmap Why nobody has solved strength training Early EMG and near-infrared experiments   Subscribe to the podcast \u2192 insider.fitt.co\/podcast&amp;nbsp; Subscribe to our newsletter \u2192 insider.fitt.co\/subscribe&amp;nbsp; Follow us on LinkedIn \u2192 linkedin.com\/company\/fittinsider&amp;nbsp; &amp;nbsp; Website: www.fort.cx&amp;nbsp; Instagram: https:\/\/www.instagram.com\/fortwearable&amp;nbsp; Waitlist: Sign up at https:\/\/www.instagram.com\/fortwearable&amp;nbsp; Miranda on X (Twitter): https:\/\/x.com\/mirandanover&amp;nbsp; &amp;nbsp; The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. &amp;nbsp; Fitt Talent: https:\/\/talent.fitt.co\/&amp;nbsp; Consulting: https:\/\/consulting.fitt.co\/&amp;nbsp; Investments: https:\/\/capital.fitt.co\/&amp;nbsp; &amp;nbsp; Chapters: (00:00) Introduction (00:47) Fort overview and mission (02:00) Strength training wearable differentiation (02:25) How Fort arrived at the concept (03:45) Why nobody solved this before (04:48) The sensor journey (05:57) EMG and near-infrared experiments (06:22) Why wrist-worn motion won (07:30) Defense against incumbents (08:00) Hardware vs. app ecosystem (09:15) Design and aesthetics matter (10:45) Mainstreaming strength metrics (12:15) Training load and recovery insights (14:00) Strength adoption trajectory (17:50) Data infrastructure challenge (20:30) Training data collection (23:45) Coaching and AI integration (27:20) Beyond fitness coaching (28:46) Community-building focus (31:00) 12\u201324 month roadmap (33:04) Long-term product vision (33:40) Where to follow (33:55) Conclusion ","author_name":"Fitt Insider","author_url":"https:\/\/insider.fitt.co","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42361865\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/204900285"}