{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"NICE Drinks \u2013 The Art of the Crowd-Pleaser | Amy Cheyne | NICE","description":"How do you build a brand that resonates with everyone without losing your edge?&amp;nbsp; In a market crowded with \u2018stuffy\u2019 booze brands, NICE has carved out a new space by refusing to take themselves too seriously. In this session, we sit down with the team behind the brand to explore their crowd-pleasing philosophy - a strategy that bridges the gap between viral digital stunts and meaningful, real-world community building. From iconic IRL stunts to reactive, budget-friendly social wins, discover how NICE ignores the red tape to deliver authentic, high-impact marketing that keeps the crowd coming back for more. Got a question or a suggestion for the&amp;nbsp;SocialMinds&amp;nbsp;podcast? Get in touch at&amp;nbsp;socialminds@socialchain.com.&amp;nbsp; &amp;nbsp; ","author_name":"SocialMinds - A Social Media Marketing Podcast","author_url":"https:\/\/www.socialchain.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42354965\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/204877705"}