{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Why B2B Companies Keep Serving &quot;Lukewarm Tea&quot;","description":"In this &amp;nbsp;episode we explore one of the most common mistakes companies make when trying to grow: assuming every customer values the same things. Tom and Mary explain the &quot;Lukewarm Tea Syndrome&quot;\u2014the tendency to average customer needs into one generic value proposition that resonates with no one. Through examples from airlines, pharmaceuticals, and B2B medical equipment, they demonstrate how needs-based segmentation can uncover opportunities that are often hiding in plain sight.&amp;nbsp; ","author_name":"The Accidental Marketer Podcast","author_url":"https:\/\/www.theaccidentalmarketer.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42343670\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/42343670"}