{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"CEO Michelle Ivey Dives Into Lake Hour\u2019s Strategy","description":" How can a new brand make a splash in the increasingly crowded ready-to-drink waters? A winning combination of differentiated flavors, artistic packaging and a willingness to work the market day in and day out. That\u2019s what has been working for Lake Hour, according to CEO Michelle Ivey, this week\u2019s featured guest.    RTD canned cocktail brand Lake Hour launched three years ago amid the segment\u2019s meteoric rise. Its co-founders \u2013 actor Wyatt Russell and film producer Rich Peete \u2013 had no prior beverage experience, and tapped Ivey, an industry vet, as CEO in late 2025.   \u201cOnce I tried it, I realized it was one of those, \u2018actually\u2019 brands that when you take a sip, you're like \u2018Wow, actually, this is great. This tastes so good,\u2019\u201d Ivey said. \u201cAnd so, I was so impressed with what they did and what they built two years in as startup founders that have had no experience in the industry.\u201d   Before the interview, the Brewbound team discusses recent headlines, including a proposed reprieve for intoxicating hemp beverages, how many retailers sold out of various bev-alc products during the World Cup and how Anheuser-Busch InBev views itself relative to spirits giants. ","author_name":"Brewbound Podcast","author_url":"http:\/\/brewbound.libsyn.com\/website","html":"