{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"She Grew A Fashion Brand To 900K Followers \u2014 Here's How","description":"Your personality is the one thing no competitor can copy. So why is everyone still copying each other?   Sophie Milham grew Odd Muse from 90K to 500K on TikTok and from just under 100K to 900K on Instagram \u2014 in two and a half years, straight out of a fashion styling degree, having never studied marketing in her life. She then became the very first hire at electrolyte brand SULT, who launched into Boots with a waitlist built before the product even existed.   So when Sophie says stop chasing the algorithm, it's worth putting your phone down and listening.   This one comes straight from the stage at Fashion Marketing Live, Elizabeth's sold-out event for fashion brand founders, and it is a proper masterclass in the thing most brands are still getting backwards: personality beats polish, every single time.   What Sophie covers:   The three places your brand's personality actually lives \u2014 founder-led content, employee-generated content (EGC), and personal branding \u2014 and how to pick the one that suits you Why LinkedIn is the most untapped platform in fashion right now, and what to post on it that isn't boring Storytelling over aesthetic: why the perfectly curated grid has had its day, and the 80\/20 split Sophie uses instead How SULT built a waitlist of buyers before there was a website, a product, or a single sample The \u00a3100 giveaway stunt that put half a million people onto SULT before Sophie's first day Why the month the Boots launch went wrong got the best engagement of the year Your social media is your CV \u2014 and the pitch deck Sophie replaced with a list of Reels links The "what's in, what's out" rundown you'll want to screenshot Plus a genuinely brilliant Q&A on luxury pricing, messy content, and whether to keep your personal and brand accounts separate   If you have ever spent your 9-to-5 scrolling for research and your 5-to-9 doom scrolling for "inspiration", this episode is your permission slip to stop.   "People buy from people. They don't just buy a product."       Find Sophie LinkedIn: linkedin.com\/in\/sophie-milham-1636221b9 Instagram: @sophiemilhamx TikTok: @sophiemilhamx Mentioned in this episode SULT \u2014 drinksult.com \u00b7 founders Milly Goldsmith & Henry Porpora \u00b7 in Boots Odd Muse London \u2014 oddmuse.co.uk \u00b7 founder Aimee Smale \u00b7 @oddmuselondon Capala Swim \u2014 capalaswim.com \u00b7 @capalaswim PerfectTed and Surreal \u2014 brands she says are doing employee LinkedIn content properly! Work with Elizabeth Magnetic \u2014 the six-month marketing accelerator for fashion brands. 25 places per round, weekly coaching, full training hub, monthly planning and the templates. \u2192 Fully booked for 2026!  Join the waitlist for 2027 here > https:\/\/www.elizabethstiles.co.uk\/marketing-waitlist The Scaling Project \u2014 six months of 1:1 mentoring for established, VAT-registered brands \u2192 elizabethstiles.co.uk\/level-up Free resources \u2192 elizabethstiles.co.uk\/freebies The Fashion Feed \u2014 the free weekly newsletter and Facebook group Fashion Marketing Live 2027 \u2014 Monday 15 March 2027. The first one sold out in 24 hours, so get on the waitlist via the menu at elizabethstiles.co.uk   ","author_name":"The Fashion Brand Clinic Podcast","author_url":"https:\/\/www.elizabethstiles.co.uk","html":"