{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#133 Otto Bohu\u0161 \u2013 V\u00e1\u0161 text nikdo ne\u010dte!","description":"Otto Bohu\u0161 je copywriter, lektor a autor knihy Pi\u0161te jako copywriter. Dvacet let se v\u011bnuje prodejn\u00edm text\u016fm a sv\u016fj p\u0159\u00edstup stav\u00ed na principech, kter\u00e9 funguj\u00ed bez ohledu na trendy \u2013 jasn\u00e1 my\u0161lenka, kr\u00e1tk\u00fd text, okam\u017eit\u00fd benefit. V rozhovoru se dozv\u00edte, jak Otto za\u010d\u00ednal v dob\u011b, kdy v \u010cesku neexistovaly \u017e\u00e1dn\u00e9 zdroje o copywritingu. Pro\u010d AI dok\u00e1\u017ee ud\u011blat 70 a\u017e 80 procent pr\u00e1ce, ale rozhoduj\u00edc\u00edch je t\u011bch posledn\u00edch 20 a\u017e 30, kde nastupuje lidsk\u00fd vkus a zku\u0161enost. Pro\u010d je dnes v\u011bt\u0161ina text\u016f na internetu bezobsa\u017en\u00e1 vata a co s t\u00edm. Co se d\u00e1 nau\u010dit od porno magn\u00e1t\u016f a teleshoppingu o principech prodejn\u00edho textu. Pro\u010d e-mail marketing funguje jako jeden z nejsiln\u011bj\u0161\u00edch reten\u010dn\u00edch kan\u00e1l\u016f. A pro\u010d Otto \u0159\u00edk\u00e1, \u017ee zlat\u00e1 \u00e9ra obsahov\u00e9ho marketingu skon\u010dila, ale \u0159emeslo z\u016fst\u00e1v\u00e1. &amp;nbsp; Rozhovor vedli Ond\u0159ej Ratajsk\u00fd a Jan B\u0159ezina v Host\u00fdnsk\u00fdch vr\u0161\u00edch v r\u00e1mci nov\u00e9ho dlouh\u00e9ho form\u00e1tu podcastu. T\u011b\u0161te se na ponor do hlubin copywriterovy du\u0161e. &amp;nbsp; Partnery podcastu jsou:   SmartEmailing \u2013 Profesion\u00e1ln\u00ed platforma pro v\u00e1\u0161 e-mail marketing.   Czech On-line Expo \u2013 Nejv\u011bt\u0161\u00ed akce v \u010desk\u00e9m a slovensk\u00e9m digit\u00e1lu a e-commerce: Veletrh. Konference. Festival.&amp;nbsp;   ","author_name":"Digit\u00e1ln\u00ed kaleidoskop","author_url":"http:\/\/smartemailing.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42323525\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/42323525"}