{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"433. Events, Sponsorships, And a Full Caf\u00e9: How Leslie Bailey Diversified Her Coworking Revenue (Best Of)","description":"What if the real money in your coworking space isn't the desks at all? That's exactly what Leslie Bailey discovered running Maven Space, a 15,000-square-foot coworking space, event venue, and social club she built in downtown Indianapolis with no private offices at all. Leslie's background wasn't real estate or hospitality. Coworking operators come from all kinds of backgrounds, and hers was journalism, 15-plus years of it before she launched Indy Maven, a media company and community for women, and eventually built Maven Space around it. In this episode, we explore how Leslie diversified her coworking revenue well beyond workspace: a full event venue, an in-house commercial kitchen, and a sponsorship program she ran like an old-school magazine ad department. We talk about:  Why her 15,000-square-foot space never had a single private office How a catering liquor license turned her event venue into a bigger draw Running a full commercial kitchen that served the whole building, not just members Selling sponsorships the way a magazine sells ad space, yes, even on the bathroom stalls Why her membership community is still going, even though the physical space isn't  One insight that really stood out: sponsorship inventory exists in almost every coworking space, the newsletter, the walls, the events, even the stalls. Pricing it turns it into real revenue. If you're only thinking about your coworking space in terms of desks and offices, Leslie's story is a reminder of how much revenue potential sits in the rest of the building. Resources Mentioned in this Episode: Leslie's LinkedIn profile Indy Maven website Leslie Bailey\u2019s personal website  Leslie\u2019s 10 Lessons Learned article Everything Coworking Featured Resources: Masterclass:&amp;nbsp;3 Behind-the-Scenes Secrets to Opening a Coworking Space  Coworking Startup School Community Manager University Follow Us on YouTube ","author_name":"Everything Coworking","author_url":"http:\/\/everythingcoworking.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42321555\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/2c607a\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/42321555"}