{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Season 2 Ep 2 - From Users to Advocates: The Art of Community Strategy","description":"Welcome back to Talking Marketing! This is Season 2, Ep 2, From Users to Advocates: The Art of Community Strategy. Everyone says they're building community. Almost nobody knows what that actually means. Meghan Arnold does. She's spent 20 years doing it \u2014 for a transit system, a global design conference, a beloved font brand, and thousands of Adobe creatives across North America. In this episode we talk about:  The real difference between a community and an audience with a logo What managing communications for 42 million transit riders taught her about human connection How to hold a community's trust through a rebrand they didn't ask for What almost broke a major design conference that the audience never knew about What people are really looking for when they walk into a room you've built  This one's for anyone who's ever used the word &quot;community&quot; in a deck and wondered if they actually meant it. ","author_name":"Talking Marketing","author_url":"http:\/\/amaboston.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42316845\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/204775890"}