{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"2522: Extreme Makeover: Electrical Company Sales Letter","description":"Today\u2019s podcast is a review of a direct mail letter that was written by the owner of an electric company that was being sent out to people who had recently moved into a new home. Smart idea, right? Well, yes\u2026 except the letter wasn\u2019t executed very well. The letter suffers from \u201cthe curse of knowledge,\u201d where the person reading the letter knows FAR less about electrical stuff than the guy who wrote the letter\u2026 and so they pretty much have no idea what he\u2019s talking about--it goes right over their heads. ","author_name":"The Level 10 Contractor Daily Podcast","author_url":"https:\/\/www.level10contractor.com\/podcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42308700\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/42308700"}