{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Why AI Recommends Your Competitor & What to do About It with Kris Jones","description":" Kris Jones has been in search since the late 1990s. He built and sold Pepperjam, and now runs the agency LSEO. In this latest episode of the SEJ Podcast, he gives Loren Baker a one-word answer to the biggest question in AI search right now, and everything else we cover comes back to it.   We get into why AI systems have taken over the comparison step that buyers used to do themselves, why the raw material for those answers sits on websites you don\u2019t own, and what that means for where your budget actually goes. Kris makes the case that most of this is still fundamental SEO, names the cheapest immediate step most businesses are ignoring, and explains why brand messaging consistency is the new NAP consistency.   We also dig into what happens when AI Overviews get your pricing wrong, how people are really asking these questions, and why sizing your AI budget against today\u2019s referral traffic will leave you short. [06:02] \u2014 AI Took Over The Comparison Step [07:33] \u2014 Why Brand Is The Bridge [13:33] \u2014 The Awards Your Competitors Are Applying For [18:32] \u2014 Brand Messaging Is The New NAP Consistency [21:23] \u2014 When AI Overviews Get Your Pricing Wrong [28:56] \u2014 How People Are Actually Asking [37:29] \u2014 Beyond ChatGPT And Google ","author_name":"The Search Engine Journal Podcast","author_url":"https:\/\/www.searchenginejournal.com\/category\/search-engine-journal-show\/","html":"