{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Biggest SEO Mistake Agencies Keep Repeating | Sam Dunning","description":"In this episode, Samy talks with Sam Dunning, founder of Breaking B2B, about building SEO programs around revenue, active demand, and measurable pipeline rather than traffic for traffic\u2019s sake. Sam explains when companies are too early for SEO, why category creators should first build awareness where their buyers already spend time, and how his team maps every commercial search and prompt a prospect may use when they are ready to buy. They discuss: Why Sam turns away prospects who are not ready for SEO How to distinguish active demand from category creation and awareness work How to build a money keyword and money prompt matrix Why sales calls, customer pain points, and competitor comparisons should guide content strategy How existing commercial pages can produce faster wins than publishing more top-of-funnel content How Breaking B2B structures its 90-day path to pipeline and revenue Why small teams can outmaneuver enterprise competitors through speed and fewer approval layers How partnerships, podcast guesting, guest articles, and backlinks helped build authority from zero Why one fully AI-written content project led to a major traffic collapse How the agency grew through cold outbound, LinkedIn, YouTube, paid distribution, and founder partnerships Where AI currently supports research, briefs, knowledge bases, reporting, and opportunity analysis Why listicles can still drive AI citations and, in one client case, 20\u201330 demos per month How Sam approaches hiring, delegation, client churn, and learning from operational mistakes #SEO #SaaSSEO #B2BMarketing #AISearch #LinkBuilding #AgencyGrowth #ContentMarketing #CollaboratorPodcast ","author_name":"Collaborator Podcast","author_url":"https:\/\/collaborator.pro\/","html":"