{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"250: Where brand and website inconsistency erodes trust \u2013 3\/5","description":" The Insight Series with Charlie Maughan \u2013 Creating clarity parents can see and navigate \u2013 The Insight Clarity of message depends less on one strong asset, than on the system connecting every interaction. Charlie explores why a school can follow its style guide perfectly, yet still feel difficult for parents to understand. Exploring the differences between style guides and design systems, he looks at the layers beneath execution, from strategy and message architecture to visual identity and experience design. When those layers connect, parents are less likely to notice the system itself. They simply feel that the school makes sense from every interaction. Episode Links:   Design Systems vs Style Guides \u2013 Nielsen Norman Group  Design Systems 101 \u2013 Nielsen Norman Group  Information Scent \u2013 Nielsen Norman Group  Got more questions for Charlie and the team? You can ask them via the following:  Email:&amp;nbsp;smc@imageseven.com.au    Have you heard about imaginate? The bespoke video solution for schools. If you\u2019re ready to take your school\u2019s video to the next level, head to imageseven.com.au\/imaginate. ","author_name":"SMC: School Marketing and Communications","author_url":"https:\/\/www.imageseven.com.au\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42296960\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/204722050"}