{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The 3 Cs Every Technician Needs: Competence, Confidence, Control","description":"Most customers object for two reasons: lack of trust and lack of value. Someone who doesn't seem to know what they're doing because they can't communicate well is less valuable. So Chris walks the 3 Cs... competence, confidence, and control.  Competence is the minimum level of technical excellence for your trade and your company.  Confidence is knowing that you know.  Control is not manipulation of the customer, it means the outcome is more predictable because you are competent.  Together they let you step into being a professional expert authority. You can live at the best technical academy on the planet for three weeks and never get any customer communication training.  Chris's urging: spend as much time learning to communicate the work as you spend working on the thing. In this episode you'll learn: -The 3 Cs and why they work as a loop, not a one-time ladder -How to know a tech is competent... the line of minimum technical excellence -Why "my work speaks for itself" quietly costs you sales and trust -The two real reasons customers object, and how communication creates both -The doctor test, and how to close the authority gap with your customers -The fastest way to grow all three Cs: be a sponge, practice till you can't get it wrong Free downloads and past episodes:  https:\/\/www.servextra.com\/episodes\/ Listen on the go: Spotify: https:\/\/open.spotify.com\/show\/5DlsGABopPu9Qq9NNhK4hu Apple Podcasts: https:\/\/podcasts.apple.com\/us\/podcast\/windshield-time\/id1386770507 Windshield Time is hosted by Chris Elmore. If this one hit home, send it to a tech who thinks the work speaks for itself. #WindshieldTime #HVACBusiness #PlumbingBusiness #TechnicianTraining #ServiceExcellence ","author_name":"Windshield Time","author_url":"https:\/\/www.servextra.com\/","html":"