{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"SEO vs AEO vs GEO \u2014 What Works in AI Search with Callum Kennard #466","description":"AI search optimization is rewriting how buyers find businesses, and SEO alone no longer gets you in the answer. Callum Kennard, Head of Sales at ClickSlice, joins David Hill to unpack the difference between SEO, GEO, and AEO \u2014 and what it takes to get recommended by ChatGPT, Claude, and Gemini. Most people think AI killed SEO. It didn't. SEO became the infrastructure layer underneath a much bigger system, and the businesses figuring that out right now are getting a first-mover advantage in a $750 billion market. Three things you'll take away:  Why SEO didn't die \u2014 it became the foundation AI search is built on How reviews, content, and reputation drive whether an AI names your business The first-mover window that's open right now, and what to do inside it  Small brands are already outranking household names like Argos and IKEA in AI recommendations. Callum explains how \u2014 and what you can do this week without a multi-year timeline or a seven-figure budget. CONNECT WITH CALLUM KENNARD ClickSlice: https:\/\/www.clickslice.co.uk\/  LinkedIn: https:\/\/www.linkedin.com\/in\/callum-kennard\/ GET 14 DAY GO HIGH LEVEL TRIAL https:\/\/www.gohighlevel.com\/?fp_ref=david-i-hill-training25 CONNECT WITH DAVID Website: https:\/\/www.davidihill.com Facebook: https:\/\/www.facebook.com\/davidihill\/  LinkedIn: https:\/\/www.linkedin.com\/in\/davidihill  Instagram: https:\/\/www.instagram.com\/davidihill  X: https:\/\/twitter.com\/davidihill  TikTok: https:\/\/www.tiktok.com\/@davidihill  YouTube: https:\/\/www.youtube.com\/c\/DavidHillcoach SUBSCRIBE &amp;amp; REVIEW  https:\/\/podcasts.apple.com\/us\/podcast\/the-persistent-entrepreneur\/id1081069895 #SalesTraining #AISearchOptimization #PathToSalesMastery #DavidIHill #ThePersistentEntrepreneur #PersistentEntrepreneurPodcast #SalesLeadership #lessonsfromthemat ","author_name":"The Persistent Entrepreneur","author_url":"http:\/\/davidihill.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42288515\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/42288515"}