{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"CBP 319: The Event Marketing Formula That Kills The Competition","description":"One of my Mastermind members recently attended a local racket-sports tournament with a booth alongside several competing healthcare businesses. The other providers waited behind their tables, hoping people would stop by. Meanwhile, she had a steady crowd at her booth and booked 8 new patients! That difference wasn\u2019t luck. She used a clear pain-focused offer, promoted it throughout the venue, created real scarcity, provided treatment people could immediately experience, and booked their next appointment before they walked away. In this episode, you\u2019ll hear exactly how she did it. This win came from a Mastermind member implementing the event strategies we had worked through together, then bringing the results back to the group so we could improve the process even further.  That kind of practice-specific coaching and breakthrough results is exactly what happens inside the Cash-Based Practice Mastermind.\u2026 And for the next few days, you can join us and get your first month of coaching for just $1. Just click HERE, select GOLD level Mastermind. During checkout, click "Have a promo code?", enter MASTERMIND1, and \u201capply\u201d to bring the first month price down to just $1. This offer ends Tuesday at midnight. What You\u2019ll Learn in This Episode How to attract more people to your booth instead of waiting for them Why pain-focused messaging usually beats injury-prevention offers How to use scarcity without creating fake urgency The offer that converted eight event attendees into booked patients How to reduce cancellations and no-shows after an event Why prepayment and first-visit videos can improve follow-through USEFUL INFORMATION: Check out our course: CASH-BASED PRACTICE MASTERMIND ","author_name":"The Cash-Based Practice Podcast","author_url":"https:\/\/drjarodcarter.com","html":"