{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"EP. 244:  Loralyn Mears - Mastering AI for Brand Visibility","description":"If AI does not understand what you do, who you do it for, and the value you bring, it cannot recommend you. And if it cannot recommend you, you are invisible. Loralyn Mears, PhD, is the founder of STEERus and the author of Misinterpreted, a book about the hidden risk making brands and leaders invisible in the age of AI. Her career spans genetically engineering mosquitoes to fight malaria, the dot-com era in Silicon Valley, leadership roles at Fortune 100 companies, and more startups than she can count. The through line: taking complex concepts and making them simple enough to act on. In this episode, Loralyn breaks down why the game has changed from Google search to AI search, and what brands need to do right now to be understood, recommended, and chosen. What We Cover: Why the average American communicates at a fourth-grade reading level and what that means for your messaging The Microsoft study showing we get distracted 187 times per day The UDA framework: Understand, Decide, Act, and why buyers get trapped in the zone of chaos and confusion Why &quot;invisible brands don't make money&quot; in the age of AI search SEO vs. AEO vs. GEO: what each one actually does Signal distortion: the next evolution beyond generative engine optimization Why AI search interprets what it thinks you want while Google search just finds words Why pivots, rebrands, and category creators confuse AI the most The role of reviews, Google Business Profile, and third party validation in AI visibility Clarity, consistency, context, evidence, trust, and restraint as the pillars of being understood How to test, optimize, and scale your brand's interpretation over time Connect with Loralyn Mears: LinkedIn: https:\/\/www.linkedin.com\/in\/loralynmears\/ Podcast: Small Business Stories ","author_name":"Test. Optimize. Scale.","author_url":"https:\/\/www.digitalnicheagency.com\/media","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42283130\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/42283130"}