{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"350. Bobby Bitton, Co-Founder &amp; CEO of O Positiv","description":"Today, I'm joined by Bobby Bitton, co-founder and CEO of O Positiv. &amp;nbsp; Addressing topics like PMS, vaginal health, and pregnancy, O Positiv\u2019s supplements tackle generational taboos to address women\u2019s needs from first period to postmenopause. &amp;nbsp; In this episode, we discuss building a category-defining women's health brand. &amp;nbsp; We also cover:  Why going deeper beats going wider Scaling from DTC to omnichannel retail Winning with TikTok Shop and creator-led marketing  &amp;nbsp; Subscribe to the podcast \u2192 insider.fitt.co\/podcast&amp;nbsp; Subscribe to our newsletter \u2192 insider.fitt.co\/subscribe&amp;nbsp; Follow us on LinkedIn \u2192 linkedin.com\/company\/fittinsider&amp;nbsp; &amp;nbsp; O Positiv\u2019s Website: https:\/\/opositiv.com\/&amp;nbsp; Instagram: www.instagram.com\/opositiv\/&amp;nbsp; Tiktok: www.tiktok.com\/@opositiv&amp;nbsp; &amp;nbsp; - &amp;nbsp; The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. &amp;nbsp; Fitt Talent: https:\/\/talent.fitt.co\/&amp;nbsp; Consulting: https:\/\/consulting.fitt.co\/&amp;nbsp; Investments: https:\/\/capital.fitt.co\/&amp;nbsp; &amp;nbsp; Chapters: (00:00) Introduction (00:28) O Positiv overview (02:27) Co-founder dynamics (04:12) Getting their start (05:01) Flow product and PMS relief (05:50) Brand voice and approach (07:30) Split talent and domain expertise (08:20) Company scale and revenue (09:35) Category leadership (10:40) White space strategy (15:00) Product innovation pipeline (18:20) Retail expansion and partnerships (20:30) Profitability trajectory (21:35) Marketing evolution (23:00) DTC to omnichannel shift (25:15) Measuring incrementality (30:00) Deeper not wider strategy (31:45) Focus and team clarity (32:25) Where to find (33:49) Conclusion ","author_name":"Fitt Insider","author_url":"https:\/\/insider.fitt.co","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42282570\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/204663440"}