{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"You're optimising the story out of your ads - ft. Roey Franco","description":"Roey Franco has spent 20 years building advertising products across platforms, agencies and emerging media. In this episode, he explains why marketers should stop making assumptions about their customers, how data can create a charmless Frankenstein ad, and why frictionless customer experiences turn purchases into advocacy. ","author_name":"Shiny New Object - a Marketing Podcast","author_url":"https:\/\/automatedcreative.net\/shiny-new-object-marketing-innovation-podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42264145\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/204765450"}