{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#89: The 4 Numbers Every Ad Account Needs Before Launch [PAID ADS SERIES: 2 of 7]","description":"EPISODE #89: If your tracking is broken and you don't know it, the ad platform will happily spend your money optimizing against garbage data. In this episode, I'll show you the four numbers you have to measure before you launch, and how to make sure the platform is actually learning what you think it's learning. NEED HELP DRIVING MORE TRAFFIC TO YOUR WEBSITE WITH PAID ADS? Just visit our website at:&amp;nbsp;https:\/\/whatboxdigital.com\/paid-media NEED MORE INTENT-DRIVEN LEADS, MORE AFFORDABLY, ON AUTOPILOT? Request a 100% free demo at:&amp;nbsp;https:\/\/whatboxdigital.com\/stealth-id NEED HELP DRIVING MORE ORGANIC TRAFFIC TO YOUR WEBSITE? Just visit our website to request a free audit and strategy session:&amp;nbsp;https:\/\/whatboxdigital.com\/seo CONNECT WITH BRIAN WEBB, FRACTIONAL CMO &amp;amp; BUSINESS GROWTH COACH EMAIL:&amp;nbsp;hello@whatboxdigital.com LINKEDIN:&amp;nbsp;https:\/\/www.linkedin.com\/in\/thebrianwebb\/ WEBSITE:&amp;nbsp;https:\/\/www.whatboxdigital.com THE BUSINESS GROWTH SHOW SPONSORED BY:&amp;nbsp;Whatbox Digital HOST:&amp;nbsp;Brian Webb EPISODE #:&amp;nbsp;89 SEASON #:&amp;nbsp;4 TITLE: The 4 Numbers Every Ad Account Needs Before Launch [PAID ADS SERIES: 2 of 7] AIR DATE:&amp;nbsp;July 28, 2026 SUBSCRIBE TO THE SHOW SPOTIFY:&amp;nbsp;https:\/\/open.spotify.com\/show\/667h5ACRMKY0ZZqMHxXb2l APPLE:&amp;nbsp;https:\/\/podcasts.apple.com\/us\/podcast\/the-business-growth-show\/id1544528167 PANDORA:&amp;nbsp;https:\/\/www.pandora.com\/podcast\/the-business-growth-show\/PC:51370 iHEART RADIO:&amp;nbsp;https:\/\/www.iheart.com\/podcast\/269-the-business-growth-show-84607868\/ AMAZON MUSIC&amp;nbsp;(w\/Prime Membership):&amp;nbsp;https:\/\/music.amazon.com\/podcasts\/1680ce7a-0936-459e-a565-d0cb4c00b8c6\/the-business-growth-show &amp;nbsp; ","author_name":"The Business Growth Show","author_url":"https:\/\/whatboxdigital.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42246365\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/42246365"}