{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Culture Is a Business Advantage Suleiny Altamirano","description":"Preserving culture requires more than celebrating it. The traditions also need customers, economic opportunity, and a path to the next generation. Suleiny Altamirano, founder and CEO of Tizana Mexicana, shares how moving from Guerrero, Mexico, to Seattle inspired her to build a bridge between Mexican artisans and new markets. She explains why trust matters more than technology, how immigrant founders can build a new support system, and why social impact companies still need a sustainable business model. We also discuss: \u2022 Why immigrant founders need to create a new family of mentors, supporters, and collaborators  \u2022 How Tizana Mexicana works with approximately 175 artisans \u2022 Why artisan products cannot compete on price alone \u2022 How cultural traditions disappear when creators cannot earn a living \u2022 Building trust across language, banking, technology, and communication barriers \u2022 Why founders should talk about their ideas before they feel ready \u2022 Balancing social impact with profitability \u2022 Expanding beyond Washington and bringing more artisans to Seattle  \u2022 The role of community in entrepreneurship and leadership Suleiny' links" LinkedIn: https:\/\/www.linkedin.com\/in\/suly-altamirano  Website: https:\/\/www.tizanamexicana.com Instagram: @tizanamexicana Jason\u2019s CTA:  Subscribe to The Jason Cavness Experience on YouTube for more conversations with founders, operators, and builders turning personal experience into meaningful companies. Jason\u2019s links:  https:\/\/linktr.ee\/jasoncavness   ","author_name":"The Jason Cavness Experience","author_url":"https:\/\/thejasoncavnessexperience.com","html":"