{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 41 - Joshua Altman (beltway.media)","description":"In this episode of the Why I Social podcast, host Chris Barrows sits down with Joshua Altman, Managing Director of beltway.media, to unpack what "social first" really means for small and medium-sized businesses. Joshua breaks down what it means to operate as a fractional Chief Communications Officer, taking the day-to-day communications burden off founders and technical teams. Also, find out why "Social-First" means treating social as a core distribution channel from the start, with content workflows designed so bigger projects automatically feed smaller pieces.  In addition, the episode also covers two frameworks Joshua uses with his clients:  Story, Narrative, and Brand: The raw facts, the throughline that shapes how people interpret them, and every touchpoint a customer has with a company The Four Languages: Designing content around how audiences read, see, hear, and experience information Hot Topic for This Week's Episode: A Fresh Perspective on a Social First Approach  And as always, discover why Joshua socials!  Get To Know Joshua LinkedIn beltway.media  Read and Subscribe to the latest Why I Social Newsletter [LinkedIn] Watch Why I Social on YouTube About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials, and to foster a global community of practice and collaboration among social media professionals.  Learn more about how you can advance your career at https:\/\/nismonline.org\/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.  ","author_name":"Why I Social","author_url":"http:\/\/whyisocial.libsyn.com\/podcast","html":"