{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"1166. Our Substack Growth Model In Action","description":"A few months ago, Kelly barely knew what Substack was. Now it's about to cross $100K in added revenue for the business, and she's convinced it can become a multimillion-dollar trust-building funnel. In this episode, she shares where the Substack strategy stands now, why she's genuinely excited about the platform's new updates, and why a platform taking real steps to protect the authenticity of the human voice is something every creator should be celebrating, especially as the other platforms drown in AI slop. Then she gets into the moves she's making next, including betting on her daughter Madison's business by moving it entirely to Substack, and launching two brand-new publications to show the exact same growth model working in completely different niches. If you've been wondering whether Substack could work for your industry, this episode is going to SHOW you rather than TELL you. What's inside:  Why the AI scanner's rocky start is still a good sign What actually makes Substack different from every other platform The two new publications we are growing from 0 (and the strategy behind them) Why now is the moment to claim a leadership position on the platform  Timestamps  00:00 \u2014 The one platform taking steps to protect the human voice 01:00 \u2014 The Substack journey and crossing $100K in revenue 03:00 \u2014 Substack's new AI scanner and why the inaccuracy doesn't worry Kelly 06:00 \u2014 Why Substack is different: authenticity, trust, and depth 08:00 \u2014 Moving her daughter's whole business to Substack 12:00 \u2014 The monthly campaigns generating hundreds of paid subscribers 13:30 \u2014 A publication for parents raising courageous, confident daughters 16:00 \u2014 A publication for all things marketing and personal branding, with Danielle 17:30 \u2014 How the whole strategy feeds our programs&amp;nbsp; 18:30 \u2014 Claim your leadership position on Substack now while the window is open  (Resources &amp;amp; Mentions  The Sacred Art of Selling (Substack) \u2014 Kelly's main publication, which covers business, sales, thought leadership, faith, and Sacred Art of Selling book updates: https:\/\/kellyroachofficial.substack.com\/subscribe&amp;nbsp; Founder Girl (Substack) \u2014 Kelly's new parenting publication on raising confident, courageous kids with real-world skills; monthly playbooks and livestreams with Madison for parents of girls ages 7\u201317: https:\/\/foundergirl.substack.com\/subscribe&amp;nbsp; Worth the Follow (Substack) \u2014 Danielle's new publication on building a standout personal brand in 2026: https:\/\/worththefollow.substack.com\/subscribe&amp;nbsp; Learn more about The Virtual Business School (VBS) membership: https:\/\/www.virtualbusinessschool.com\/virtual-business-school&amp;nbsp; Conviction Marketing: Kelly's book on building a conviction-based brand without chasing trends or algorithms: https:\/\/a.co\/d\/09RHa4jv  ","author_name":"The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, &amp; High Performance Mindset","author_url":"http:\/\/www.kellyroachinternational.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42225630\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/42225630"}