{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"S2-E52: The Cost of Being the Face of the Brand with Mike Garvey","description":"Eric and Mike Garvey from The Side Hustle Squad Podcast discuss the complexities of scaling a company when the founder serves as the primary personal brand. He recounts how his business, The Pond Digger, evolved from a solo identity into a team-oriented culture by intentionally highlighting his employees' diverse personalities. Triplett emphasizes that while being the face of a brand builds initial trust, it can eventually create a bottleneck if customers only want to work with the owner. The conversation explores strategies for succession and growth, such as introducing co-hosts or using timeless mascots to ensure the business can thrive independently.  Key Takeaways: Intentionally transition trust from yourself to your team members so the business can scale beyond your personal involvement. Develop diverse personalities within your organization to help your brand connect with a broader range of potential clients. Focus on building a professional team culture that delivers consistent quality without requiring your physical presence on every job site. Consider creating a timeless or abstract visual brand identity to prevent your business's image from being tied to the aging process of a single person. Protect your personal time and boundaries by establishing professional communication channels instead of giving out your personal contact information to every client. \ud83d\udd31 Links & Resources \ud83d\udea8 Sign Up for Eric\u2019s Email List https:\/\/forms.gle\/QdcEbai6yPmpzhyn7 \ud83c\udf3f Pond Industry Resources The Pond Digger https:\/\/theponddigger.com\/ Helix Pond Filtration http:\/\/helixpondfiltration.com\/ Fitz Fish Ponds \u2013 Koi Trips https:\/\/fitzfishponds.com\/koi-trips\/ Pond Trade Magazine https:\/\/www.pondtrademag.com\/ \ud83d\udcf1 Connect The Pond Digger on Instagram https:\/\/www.instagram.com\/theponddigger The Pond Digger on Facebook https:\/\/www.facebook.com\/theponddigger Train With Triplett on TikTok https:\/\/www.tiktok.com\/@trainwithtriplett \ud83d\udcc5 Events & Communities TWT Contractor Circle Facebook Group https:\/\/www.facebook.com\/groups\/twtcontractorcircle \ud83d\udcbc Sponsors LiveSwitch https:\/\/join.liveswitch.com\/TheDeepEnd ","author_name":"The Deep End with Eric Triplett","author_url":"http:\/\/theponddigger.libsyn.com\/website","html":"