{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Price of Influence: Why People Don't Buy Your Ideas with Claire Wang","description":"Claire Wang is a pricing strategist, speaker, and author of The Price of Influence. With a background spanning insurance, consulting, and commercial strategy, she helps organizations shape willingness to pay by understanding how people perceive value.  In this episode, she shares why pricing professionals need to think beyond numbers, how empathy shapes influence, and why your next great pricing skill may have nothing to do with pricing at all.   Why You Have to Check Out This Episode: Learn why great ideas often fail\u2014not because they're wrong, but because people don't see their value. Discover how pricing principles can help you gain buy-in, influence stakeholders, and communicate more effectively. See why empathy and perspective-taking may be the most underrated skills in pricing leadership.   "Your idea is like the product, and the person you need a yes from is your customer." \u2013 Claire Wang    Topics Covered: 02:10 \u2013 Why Claire Wrote The Price of Influence. Learn why Claire believes pricing professionals need to become better at communicating ideas\u2014not just analyzing data. 05:00 \u2013 Your Idea Is a Product. Discover how pricing frameworks can help you persuade stakeholders and gain buy-in across your organization. 08:20 \u2013 How Buyers Build Willingness to Pay. Why willingness to pay isn't created at the moment of purchase\u2014it grows through every customer interaction. 10:15 \u2013 The Real Meaning of Value. Claire explains why understanding another person's problems is the foundation of communicating value effectively. 13:00 \u2013 Shaping Willingness to Pay Starts Earlier Than You Think See why pricing should influence product design, sales conversations, and marketing\u2014not just the final price. 16:40 \u2013 Why Pricing Teams Need More Perspective, Not More Certainty. Learn how collaborating with sales, marketing, and product teams leads to better pricing decisions. 19:15 \u2013 Do You Want to Be Right or Effective? Mark and Claire discuss why letting go of ego is essential for influencing others and getting ideas adopted. 21:00 \u2013 Using AI as a Thinking Partner. Hear how Claire uses AI to challenge her thinking, uncover blind spots, and improve decision-making. 24:00 \u2013 The One Pricing Skill Everyone Should Develop. Claire shares the advice she believes can have the biggest impact on every pricing professional's career.   Key Takeaways: "When you truly understand your audience, you understand their needs, you understand their hesitation, then getting a yes is almost inevitable." - Claire Wang "A good product design process should always be having pricing people involved early on." - Claire Wang "I would intentionally ask AI to be my sparring partner, challenge me, point out my blind spots." - Claire Wang   Connect with Claire Wang: Website: https:\/\/www.claire-wang.com\/  LinkedIn: https:\/\/www.linkedin.com\/in\/claire-wang\/    Connect with Mark Stiving: LinkedIn: https:\/\/www.linkedin.com\/in\/stiving\/ Email: mark@impactpricing.com   ","author_name":"Impact Pricing","author_url":"https:\/\/www.ImpactPricing.com\/podcast","html":"