{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Why Most Influencer Marketing Fails with Alex Shebar","description":"Most brands do not have an influencer problem. They have a strategy problem. Alex Shebar, founder of NYC Social Club, explains why generic campaigns, rigid scripts, and oversized creator lists fail to generate meaningful results. He breaks down how brands can find creators who match their audience, test content without wasting their budget, and build smaller communities that actually care. We also discuss:&amp;nbsp; \u2022 Why 10 engaged followers can be more valuable than 1,000 passive ones \u2022 How community managers keep online communities alive \u2022 Why brands should stop trying to reach everyone \u2022 The problem with publishing 100 mediocre posts a day \u2022 How to identify and amplify content that is already working \u2022 Why niche creators are becoming more valuable \u2022 How Alex built NYC Social Club and began working with major brands \u2022 What hackathons teach builders about deadlines and creativity \u2022 Why consistency matters more than one viral moment Alex's links: &amp;nbsp;NYC Social Club: https:\/\/www.NYCSocialClub.com LinkedIn: https:\/\/www.linkedin.com\/in\/alex-shebar\/ TikTok: https:\/\/www.tiktok.com\/@featuringalex Instagram: https:\/\/www.instagram.com\/alexshebar\/ Jason links: https:\/\/linktr.ee\/jasoncavness &amp;nbsp; ","author_name":"The Jason Cavness Experience","author_url":"https:\/\/thejasoncavnessexperience.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42215315\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/204470770"}