{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Building a Fashion Community That Converts (Elizabeth Stiles Fashion Marketing Live Keynote)","description":"Hosting my own live event was hands-down the most terrifying thing I've ever done in business. Six months before Fashion Marketing Live \u2014 the UK's first fashion marketing conference \u2014 I was kicking and screaming about the whole idea. Then it sold out in 24 hours. This episode is that talk, recorded live in the room. If your marketing feels like shouting into an empty room, this one's for you. I break down the formula I believe builds a fashion brand people are genuinely obsessed with: Leadership + Message + Community. No fluff \u2014 just the three things I will not shut up about, and why they matter more in 2026 than ever. In this episode:   Why the word \u201cleader\u201d makes you squirm \u2014 and why a following is impossible without stepping into it   The reason only 12% of women build a six-figure business, and how we start shifting that   What Debenhams and Topshop teach us about losing a community (and how to avoid it)   Why Nike arguably has more believers than a political party \u2014 and what that means for you   Getting your message clear enough that other people sell you through word of mouth   Meet \u201cBrenda\u201d: the inner-critic voice talking you out of being bold   Why trust beats perfection every time \u2014 the Victoria Beckham lesson   I'm also joined by one of my absolute icons \u2014 reality-TV star, real-life superyacht captain and author of Be the Calm or Be the Storm, Captain Sandy Yawn \u2014 who recorded a message on leadership that genuinely made me well up. Also mentioned: Gemma Collins, Andrew &amp;amp; Pete, Daniel Priestley's Oversubscribed, Patagonia, Lucy &amp;amp; Yak, Gymshark, HunsNet, and the Business of Fashion's \u201ccompanies are the new communities.\u201d Links &amp;amp; next steps:   Join The Fashion Feed \u2014 free weekly newsletter &amp;amp; community: https:\/\/www.elizabethstiles.co.uk   Fashion Marketing Live 2027 is on 15 March 2027 (last one sold out in a day) \u2014&amp;nbsp;Fully booked for 2026!&amp;nbsp; Join the waitlist for 2027 here &amp;gt; https:\/\/www.elizabethstiles.co.uk\/marketing-waitlist   Work with Elizabeth (Starter Course \u00b7 Magnetic \u00b7 The Scaling Project): https:\/\/www.elizabethstiles.co.uk\/services   Captain Sandy Yawn: https:\/\/www.captainsandyyawn.com \u00b7 Book: Be the Calm or Be the Storm   &amp;nbsp; ","author_name":"The Fashion Brand Clinic Podcast","author_url":"https:\/\/www.elizabethstiles.co.uk","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42181685\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/42181685"}