{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Business Outcome Conversations: The Next Phase of MSP Customer Penetration with Luis Giraldo","description":"\ud83c\udf99\ufe0f In this episode of MSP Unplugged, Luis Giraldo, Chief Evangelist at ScalePad, shares his journey and powerful strategies for turning around struggling MSPs \u2014 with a special focus on QBRs (Quarterly Business Reviews) and why business outcome conversations are the next evolution in customer penetration. Luis explains how moving beyond technical check-ins to real business discussions can dramatically improve retention, expansion, and client relationships \u2014 especially for small MSP teams. What You'll Learn: Luis\u2019s path from MSP owner to helping hundreds of providers scale How to turn around a struggling MSP with better client engagement Why traditional technical QBRs are no longer enough \u2014 and how to run business outcome QBRs that drive real value Practical marketing and conversation frameworks that help you penetrate accounts deeper and become a trusted advisor Actionable tips for small MSPs (Less than $3M revenue, Less than 20 employees) to implement outcome-focused reviews without adding overhead Timestamps: \ud83d\udc49 Resources &amp;amp; Links: ScalePad: https:\/\/www.scalepad.com Connect with Luis Giraldo on LinkedIn: https:\/\/www.linkedin.com\/in\/luisgiraldo\/ MSP Unplugged Community: https:\/\/www.mspunplugged.com Purchase your tickets to TechCon Unplugged at https:\/\/techconunplugged.com If your QBRs feel like checkbox exercises, this episode will change how you approach client meetings forever. Drop your biggest QBR challenge in the comments! \ud83d\udd25 Like, subscribe, and hit the bell for more MSP growth strategies. #MSP #QBR #BusinessOutcomes #CustomerSuccess #ScalePad #MSPRetention #SmallMSP #MSPMarketing #LuisGiraldo ","author_name":"MSP Unplugged","author_url":"http:\/\/mspunplugged.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42158705\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/42158705"}