{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"249: Where brand and website inconsistency erodes trust \u2013 2\/5","description":"The Insight Series with Charlie Maughan \u2013 Creating clarity parents can see and navigate \u2013 The Reality  Small disconnects in brand experience can do more damage than a school realises. In episode two of \u2018Creating clarity parents can see and navigate\u2019, Charlie discusses how outdated documents, broken links, mixed messages and confusing website journeys make parents work harder to understand a school. That extra effort can quietly shift confidence into doubt. He explores how a more coherent visible experience can help each touchpoint reinforce the same promise, rather than leaving parents to reconcile or bridge the gaps.   &amp;nbsp; Episode Links:   Information Scent \u2013 Nielsen Norman Group  Minimize Cognitive Load to Maximise Usability \u2013 Nielsen Norman Group  10 Usability Heuristics for User Interface Design \u2013 Nielsen Norman Group   Got more questions for Charlie and the team? You can ask them via the following:   Email:&amp;nbsp;smc@imageseven.com.au   Have you heard about imaginate? The bespoke video solution for schools. If you\u2019re ready to take your school\u2019s video to the next level, head to  imageseven.com.au\/imaginate ","author_name":"SMC: School Marketing and Communications","author_url":"https:\/\/www.imageseven.com.au\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42148665\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/204283225"}