{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Your Book Is In There - The Author Rabbit Hole","description":"SHOW NOTES In this candid, unscripted episode, Inger Johnson steps away from her promised book-distribution deep-dive to share something more personal: the joy of holding her debut novel, Veiled Halos, in print for the first time -- and the overwhelm that followed. She opens up about her writing process, why she switched to Scrivener, and the moment she realized that being an author means more than being in the book-writing business. It means you\u2019re in the author business. Using Veiled Halos as a real-world case study, Inger walks through a simple four-question marketing framework \u2013 who\u2019s your reader, what are you selling, where do your readers spend their time, and what does it cost \u2013 to help first-time authors build a book marketing plan without needing a big budget or a magic formula. Talking Points \u2022 The emotions of receiving a first printed book. \u2022 Building an effective writing process. \u2022 How Scrivener simplifies writing and editing. \u2022 Why marketing is every author's biggest challenge. \u2022 Thinking like an author and business owner. \u2022 The role of branding in attracting readers. \u2022 Why ARCs help create launch momentum. \u2022 Creating a practical, manageable marketing plan. \u2022 Taking one step at a time on the author journey. ","author_name":"Lone Star Gridiron","author_url":"http:\/\/www.lonestargridiron.com","html":"