{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Eli Lilly Backs Oura, Neko Raises $700M, Wellness Becomes Default","description":"July 16, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories:  Eli Lilly makes equity investment in Oura, deepening ties as 100,000+ members log GLP-1 use and wearables become the engagement layer between visits Neko Health closes $700M round ahead of US launch, betting vertically integrated scans can move healthcare upstream with 75% of members prepaying PwC report finds over half of consumers prioritize a longer healthy life and 80% use a wellness app, as health becomes embedded in daily routines  Today's episode is brought to you by AIIR \u2014 a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https:\/\/aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare \u2014 and what it means for business, culture, and capital. Subscribe to our newsletter \u2192 insider.fitt.co\/subscribe&amp;nbsp; Work with our recruiting firm \u2192 https:\/\/talent.fitt.co\/ Follow us on Instagram \u2192 https:\/\/www.instagram.com\/fittinsider\/ Follow us on LinkedIn \u2192 linkedin.com\/company\/fittinsider&amp;nbsp; Reach out \u2192 insider@fitt.co&amp;nbsp; ","author_name":"Fitt Insider","author_url":"https:\/\/insider.fitt.co","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42106085\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/42106085"}