{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Best Day\u2019s Tate Huffard on Fitting Into Non-Alc Beer\u2019s \u2018Belonging\u2019 Phase","description":" Best Day Brewing founder and CEO Tate Huffard believes the modern non-alcoholic (NA) beer movement is now in its second wave \u2013 one characterized by \u201cbelonging.\u201d   \u201cWhat we see now is that non-alcoholic beer belongs on menus, it belongs in beer sets,\u201d Huffard said on the latest edition of the Brewbound Podcast.    Best Day was made for NA beer\u2019s second wave in which coolers on boats in the summer are stocked with NA and alcoholic beer and fridges at parties also include both options, Huffard said.    \u201cAll of these beer occasions warrant a great non-alcoholic beer and yet part of the magic is unpacking and uncovering these new occasions that deserve a beer,\u201d Huffard said. \u201cCase in point for me is a lunch beer.\u201d   The first wave \u2013 driven by the rise of Athletic Brewing Company \u2013 helped normalize NA beer and remove the penalty box elements of old-school offerings, Huffard explained.    \u201cI give those guys an incredible amount of praise for creating an environment where people could participate in the category and it wasn\u2019t weird,\u201d he said. \u201cAnd the concept of non-alcoholic craft beer was born in that first wave.\u201d   The second wave is about growing the pie, expanding grocery baskets and taking NA beer\u2019s share upward from 2% to 10% and beyond, Huffard said.    In the episode, Huffard discusses Best Day\u2019s 30% distribution growth this year and retail expansion, finding luck in craft brewery taprooms, navigating the disruption caused by the launch of Anheuser-Busch InBev\u2019s Michelob Ultra Zero and much more.    But first, the Brewbound team also catches up on the latest news, including July 4 scans, exec moves at New Belgium and a Jersey banner plane and patio tent update. ","author_name":"Brewbound Podcast","author_url":"http:\/\/brewbound.libsyn.com\/website","html":"