{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"What Can Sales Learn From Customer Success?","description":" Take the free Collaborative Selling Scorecard  https:\/\/collaborativeselling.scoreapp.com\/   Winning new customers is only half the story.   The real commercial advantage comes from helping customers achieve the outcomes they were promised, long after the contract has been signed.   In this episode of Sales Today, Fred Copestake is joined by customer success expert Anika Zubair to explore what sales professionals can learn from one of the fastest-growing disciplines in modern business.   Together they discuss why customer success isn't simply account management, why discovery remains the most valuable commercial skill, and how focusing on outcomes rather than products creates stronger customer relationships and longer-term growth.   Whether you work in sales, account management or customer success, this conversation is packed with practical ideas you can apply immediately.   In this episode you'll discover:   \u2022 What Customer Success really means and why it is much more than post-sales support   \u2022 Why keeping existing customers is often far more valuable than constantly chasing new ones   \u2022 The importance of selling outcomes rather than features and functionality   \u2022 Why discovery remains the foundation of every successful commercial conversation   \u2022 How customer success teams proactively create value instead of reacting to renewal opportunities   \u2022 Why executives don't buy products, they buy business improvement   \u2022 How &quot;value amnesia&quot; causes organisations to forget why they purchased solutions in the first place   \u2022 Why connecting the dots is one of the most valuable commercial skills today   \u2022 How sales and customer success should work together to create better customer experiences   \u2022 Why AI makes human curiosity and commercial conversations even more valuable   One idea worth remembering   Customers don't wake up thinking about your product.   They wake up thinking about their business.   The organisations that consistently win are those that help customers understand their problems more clearly before explaining their solutions.   About Anika Zubair   Anika Zubair is the CEO of Customer Success Pro, an international customer success consultant, coach and podcast host. She helps organisations improve customer retention, drive growth and build customer success teams that create measurable business value.   Connect with Anika  \u00b7&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; LinkedIn linkedin.com\/in\/anikazubair  \u00b7&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Website: https:\/\/www.thecustomersuccesspro.com  &amp;nbsp;   Follow Fred:  https:\/\/linktr.ee\/fredcopestake   &amp;nbsp;   Watch this episode on YouTube: &amp;nbsp;https:\/\/youtu.be\/Ja_mTyZjTCQ   &amp;nbsp;   &amp;nbsp;Watch Fred\u2019s FREE YouTube Course: Sales Mastery for Engineers:  https:\/\/bit.ly\/Sales-Mastery-For-Engineers   &amp;nbsp;   Useful resources    Take the Collaborative Selling Scorecard  \u2013 free Check how well your sales approach fits today\u2019s buying environment  https:\/\/collaborativeselling.scoreapp.com\/    &amp;nbsp;   &amp;nbsp; ","author_name":"Sales Today","author_url":"http:\/\/throughpartnering.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42099800\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/204142615"}