{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Building Trust Beyond AI","description":"In this Roofing Road Trips\u00ae episode, host Megan Ellsworth talks with Allison Woslager, owner of Integrity&amp;nbsp;Marketing Group, about how contractors can strengthen their marketing in today\u2019s AI-driven landscape. Allison breaks down answer engine optimization, realistic expectations for digital marketing and why authenticity still matters. From ChatGPT and Gemini to community involvement and outside credibility, this conversation gives roofers practical insight into what it takes to be found, trusted and chosen in a changing market.  Learn more at RoofersCoffeeShop.com!&amp;nbsp;   https:\/\/www.rooferscoffeeshop.com\/&amp;nbsp;&amp;nbsp;   Are you a contractor looking for resources? Become an R-Club Member today!&amp;nbsp;https:\/\/www.rooferscoffeeshop.com\/rcs-club-sign-up&amp;nbsp;&amp;nbsp;   Sign up for the Week in Roofing!&amp;nbsp;   https:\/\/www.rooferscoffeeshop.com\/sign-up&amp;nbsp;&amp;nbsp;   Learn more about&amp;nbsp;(NWIR) here! (https:\/\/www.rooferscoffeeshop.com\/directory\/nwir)&amp;nbsp;   Follow Us!&amp;nbsp;&amp;nbsp;   https:\/\/www.facebook.com\/rooferscoffeeshop\/&amp;nbsp;   https:\/\/www.linkedin.com\/company\/rooferscoffeeshop-com&amp;nbsp;   https:\/\/x.com\/RoofCoffeeShop&amp;nbsp;   https:\/\/www.instagram.com\/rooferscoffeeshop\/&amp;nbsp;   https:\/\/www.youtube.com\/channel\/UCAQTC5U3FL9M-_wcRiEEyvw&amp;nbsp;   https:\/\/www.pinterest.com\/rcscom\/&amp;nbsp;   https:\/\/www.tiktok.com\/@rooferscoffeeshop&amp;nbsp;   https:\/\/www.rooferscoffeeshop.com\/rss&amp;nbsp;   #NWIR #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry&amp;nbsp;  ","author_name":"RoofersCoffeeShop","author_url":"https:\/\/www.rooferscoffeeshop.com\/podcasts","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42094100\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/204114175"}