{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ci2026: Understanding Event ROI with Professional Booksellers School","description":"Events can drive sales, build community, and strengthen your store\u2019s brand, but how do you know if an event is successful? This session will introduce practical ways to use ROI and key metrics to track and measure event success. You\u2019ll learn what data to gather before, during, and after events and how to interpret it to understand impact. We\u2019ll also explore how to evaluate your store\u2019s current event capacity, from staffing to sales potential, so you can make informed decisions about growth. You'll leave with a clearer framework for assessing performance and shaping an effective events strategy. Recorded June 29, 2026 at Children\u2019s Institute 2026 in Schaumburg, Illinois. Additional bookstore education resources can be found at&amp;nbsp;www.bookweb.org. Theme song by&amp;nbsp;Constant Companion ","author_name":"BookED","author_url":"https:\/\/sites.libsyn.com\/109160\/site","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42093620\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/204113055"}