{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"I Sold Four Cars to Motorway and We Buy Any Car. Here Is What Dealers Need to Know","description":"Here is the trade-off nobody on the sales floor wants to admit. Every time your salesperson says just sell it to We Buy Any Car to kill a part-exchange objection, they are handing your best stock to someone else. Quick for them. Expensive for you. Simon sold four of his own cars through Motorway, Carwow and We Buy Any Car to see the process from the customer's side, and it was worse than he expected. Late outsourced drivers. An app arguing about a tyre inflation kit on run-flat tyres. A finance settlement that nearly left a black mark over \u00a360. But the sharp end is this. Your used car department is your profit centre, and you are letting it starve to make one objection go away. This episode is about taking that stock back. What's covered: \u2022 The easy objection-buster that quietly drains your used car stock \u2022 What really happens at a We Buy Any Car drop-in centre \u2022 Why Motorway and Carwow quote almost identical prices to the pound \u2022 The outsourced drivers and app mistakes that put deals at risk \u2022 Why finance settlements through these services are not as seamless as they look \u2022 The window of opportunity close that keeps the trade-in with you \u2022 The one to ten condition question that stops distance sales going wrong \u2022 Why used car managers should worry more about their own salespeople mis-describing cars than customers If you run a forecourt and you want to stop feeding your rivals, listen to this before your next sales meeting. About Symco Training: Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon\u2019s words \u2018real world\u2019, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal. To find out more visit: www.symcotraining.co.uk ","author_name":"Selling In The Motor Trade","author_url":"https:\/\/symcotraining.co.uk\/podcast\/","html":"