{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Most Expensive Marketing Mistake I Keep Making","description":"What if one of the biggest wastes of money in your business isn't bad gear, a bad hire, or a failed ad campaign? In this episode, James shares one of the costliest mistakes he's made over the last 20 years: repeatedly hiring lead generation companies that promised a calendar full of qualified prospects. Instead, they delivered copy-and-paste outreach, unqualified meetings, damaged brand perception, and zero clients. You'll learn:  Why automated outreach often hurts more than it helps How &quot;guaranteed leads&quot; can still waste your time and money The hidden cost of outsourcing your relationships The difference between attracting clients and interrupting them A better long-term strategy for building a business people actually want to hire  If you've ever been tempted by agencies promising to fill your calendar, listen to this episode before signing the contract. Connect with James https:\/\/jamespatrick.com\/ https:\/\/substack.com\/@jamespatrickphotography&amp;nbsp; ","author_name":"Beyond the Image Podcast","author_url":"https:\/\/www.jamespatrick.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42064625\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/87A93A\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/42064625"}