{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"220 | Behind the Brand: The Making of Verve Event Co","description":"Today's Behind the Brand episode is one I've been wanting to bring you for a while. I'm sitting down with Desiree Adams of Verve Event Co, someone I've had the privilege of coaching for six years now. And I need to tell you upfront, this episode is going to make you look at your own brand a little differently. On this episode of The Power in Purpose Podcast:   [03:56]: The beginning of Verve Event Co   [08:53]: The story of Desiree's first wedding   [13:47]: What made the biggest difference in the growth of Verve Event Co   [20:07]: Behind the Verve Event Co marketing strategy   [33:53]: Working with a regular content creator   [36:28]: Why Desiree rebranded her wedding business&amp;nbsp;   [39:30]: The inspiration behind Verve Event Co's new branding   [46:34]: What it means to have a Verve Event Co wedding   [50:13]: The evolution of the Planner's Edit podcast and coaching other wedding planners   [55:36]: What makes an iconic brand in 2026   Thanks for tuning into today\u2019s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http:\/\/www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https:\/\/weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook &amp;amp; Get 50% Off: http:\/\/candicecoppola.com\/honeybook Sign-Up for Flodesk &amp;amp; Get 50% Off: http:\/\/candicecoppola.com\/flodesk LINKS MENTIONED:   Follow Verve Event Co on Instagram: https:\/\/instagram.com\/verveeventco   Work With Desiree: https:\/\/desireeadams.co&amp;nbsp;   Listen to The Planner\u2019s Edit podcast   JOIN ME INSIDE THE PLANNER\u2019S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https:\/\/plannersplaybook.com CONNECT WITH ME: http:\/\/instagram.com\/candice.coppola https:\/\/www.youtube.com\/channel\/UCp3XF6mQ1bNWry55DsSyUMw https:\/\/www.facebook.com\/thecandicecoppola &amp;nbsp; ","author_name":"The Power in Purpose: A Wedding Industry Podcast for Wedding Pros","author_url":"http:\/\/www.powerinpurposepodcast.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42062070\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/42062070"}