{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"219 | You're Measuring ROI Wrong (And It's Costing You Better Business Decisions)","description":"Is there an investment in your business that you've labeled a &quot;mistake&quot;? A course, a coach, a rebrand, a conference you flew across the country for... something you spent money on and then a few weeks later thought, did I just waste that? I want you to hold that thought, because today I'm telling you why you might be totally wrong when measuring ROI in your wedding business. On this episode of The Power in Purpose Podcast:   [02:48]: The narrow definition of ROI in the wedding industry   [06:22]: One question you need to ask yourself about ROI&amp;nbsp;   [08:10]: The five types of ROIs in the wedding industry   [23:50]: What we can learn about ROI from big brands   [26:45]: Making smart investments into your business   [28:27]: The questions you need to ask yourself before you spend money in your business   Thanks for tuning into today\u2019s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES:&amp;nbsp; http:\/\/www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST:&amp;nbsp; Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https:\/\/weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook &amp;amp; Get 50% Off: http:\/\/candicecoppola.com\/honeybook Sign-Up for Flodesk &amp;amp; Get 50% Off: http:\/\/candicecoppola.com\/flodesk JOIN ME INSIDE THE PLANNER\u2019S PLAYBOOK:&amp;nbsp; Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https:\/\/plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https:\/\/shop.candicecoppola.com CONNECT WITH ME: http:\/\/instagram.com\/candice.coppola https:\/\/www.youtube.com\/channel\/UCp3XF6mQ1bNWry55DsSyUMw http:\/\/candicecoppola.com &amp;nbsp; ","author_name":"The Power in Purpose: A Wedding Industry Podcast for Wedding Pros","author_url":"http:\/\/www.powerinpurposepodcast.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42062035\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/42062035"}