{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 25: Mailbag Day \u2013 Part 2","description":"In Episode 25 of Making Waves, host Alan Gaul returns for Mailbag Day \u2013 Part 2, answering more listener questions about TASI Bank, its brand, and the ideas behind its customer experience. Alan shares the story behind the Maverick brand and how it was inspired by TASI Bank founder Jes\u00fas Leon Guerrero. He also discusses the bank's educational blog, how the marketing team develops thought leadership content for small businesses, and the creative use of digital signage to deliver personalized welcome messages and enhance the in-branch customer experience. This behind-the-scenes episode offers insights into bank branding, content marketing, customer engagement, and community banking, while giving listeners a closer look at the people and ideas shaping TASI Bank. ","author_name":"Tasi Bank Podcast Navigating Small Business Lending","author_url":"https:\/\/sites.libsyn.com\/551547","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42035850\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/203981430"}