{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":300,"width":600,"title":"The Science of Influence and Relationship Building with Author Dr. Robert Cialdini","description":"In this episode, I sit down with Dr. Robert Cialdini, one of the world's foremost researchers on influence and the bestselling author of Influence, to discuss what actually builds trust in relationship-driven business development. Rather than focusing on persuasion tactics, we explore the small, practical behaviors that help experts create stronger client relationships over time\u2014from expressing genuine affinity and finding authentic points of connection to using language that reinforces partnership instead of distance. We also talk about why human connection often matters more than demonstrating expertise alone. Dr. Cialdini shares research-backed examples on asking for advice instead of opinions, making communication feel more personal, framing conversations around shared goals, and even how admitting a past mistake can strengthen credibility. &amp;nbsp; Topics We Cover in This Episode:&amp;nbsp;   Why the principles of liking and unity are foundational to lasting client relationships   A simple language shift that turns critics into collaborators   How to find authentic common ground without forcing rapport   Why humanizing your communication can be more persuasive than emphasizing credentials   What Warren Buffett's shareholder letters teach about building trust   How acknowledging a past mistake can make future recommendations more credible   When framing outcomes as potential losses can be more motivating than highlighting gains   Practical ways to make emails, conversations, and client interactions feel more personal   &amp;nbsp; If you're looking for practical ways to strengthen trust, communicate more effectively, and build relationships that last, I think you'll find plenty to take away from this conversation. &amp;nbsp; Resources Mentioned: Cialdini Free Assessment \u2014 cialdini.com&amp;nbsp;&amp;nbsp; Book: Influence by Robert Cialdini \u2014 https:\/\/a.co\/d\/05dd7GPv&amp;nbsp; Robert Cialdini's other books \u2014 https:\/\/www.amazon.com\/stores\/author\/B000AP9KKG\/ &amp;nbsp; Sign up for Bunnell Idea Group's free AI Business Development tool, GrowBIG AI: growbig.ai Sign up for Mo's weekly newsletter: GrowBigPlaybook.com Free Give to Grow Training and Downloadable Materials: Givetogrow.info Give to Grow Amazon Order Link:&amp;nbsp; https:\/\/a.co\/d\/ec8DTzc Follow Mo's LinkedIn: https:\/\/www.linkedin.com\/in\/mobunnell\/ ","author_name":"Real Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your Career","author_url":"https:\/\/video.realrelationshipsrealrevenue.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42026830\/height\/300\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"300\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/42026830"}