{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Pour One Out For Deschutes\u2019 Kirkland Helles; Plus, World Cup, July 4 and Jersey Shore Chatter","description":" Can a letter writing campaign save Deschutes\u2019 co-branded Kirkland Signature Helles, the same way Jess saved her childhood zoo?&amp;nbsp;  &amp;nbsp;  The Brewbound team and weekend newsletter writer Sean McNulty discuss the end of the cult favorite lager on the latest edition of the Brewbound Podcast, including an outpouring of somber reactions to the news.&amp;nbsp;  &amp;nbsp;  Justin recaps his conversation with Deschutes CEO Peter Skrbek and why he\u2019s not sweating the decision as the company\u2019s portfolio is growing. But could a public show of support from Costco members flip the decision? Jess shares that it worked for her hometown zoo.&amp;nbsp;  &amp;nbsp;  The team also shares their personal July 4 experiences, including a view from the Jersey Shore, and the mixed results by channel for the World Cup and surge of imported beer.&amp;nbsp;  &amp;nbsp;  Zoe also explains why quality is a default expectation for consumers now, and shouldn\u2019t be a marketing talking point in 2026. ","author_name":"Brewbound Podcast","author_url":"http:\/\/brewbound.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/42017105\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/203930115"}