{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Why Are Your VHC\u2019s Not Converting?","description":"Here is the uncomfortable bit. Your VHC videos probably aren't broken. Your technicians' script is. In this episode, Simon Bowkett, Skippy to most of the trade, explains why so many vehicle health check videos get filmed, sent, and then convert nothing. The camera was meant to fix a strange problem in the motor trade, the expert who inspects the car never actually speaks to the customer. But most technicians narrate like mechanics reading a chart. Amber, red, green, borderline, two millimetres. The customer hears noise, not risk. Skippy breaks down the SWOP process Symco teaches, shows how to make a worn tyre feel like a real decision rather than a line on a checklist, and hands you six steps to put back into the business for immediate results. What's covered: \u2022 The real reason VHC videos get watched but don't sell the work \u2022 Why 'amber, red, green' narration quietly kills conversion \u2022 The SWOP process: see it, why it happened, the outcome, the proposal \u2022 The doctor and receptionist problem, and why the expert must speak to the customer \u2022 How to explain a two millimetre tyre so the customer feels the risk \u2022 How the right video hands the service advisor an easier, more credible call \u2022 Six steps to lift VHC conversion, ready to use straight away If your health check videos are getting filmed but not converting,  take the six steps in this episode and put them in this week. About Symco Training: Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon\u2019s words \u2018real world\u2019, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal. To find out more visit: www.symcotraining.co.uk ","author_name":"Selling In The Motor Trade","author_url":"https:\/\/symcotraining.co.uk\/podcast\/","html":"