{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Customer Lifetime Value and Ethical Data Marketing Strategy Episode-111","description":"Discover how Customer Lifetime Value (CLV) is transforming modern marketing and why ethical data practices are essential for long-term business success. In this episode, we explore how companies use customer data, attribution models, and predictive analytics to measure long-term profitability, improve marketing ROI, and build stronger customer relationships. We also discuss the growing importance of consumer privacy, algorithmic transparency, ethics-by-design, and responsible data management in an era of personalized marketing. Learn how businesses can balance data-driven growth with customer trust to create sustainable competitive advantages. Ideal for marketers, entrepreneurs, business leaders, analysts, and students interested in the future of ethical digital marketing.  Thank you for listening to Scale Your Brand Podcast.","author_name":"Scale Your Brand","author_url":"https:\/\/www.spreaker.com\/podcast\/scale-your-brand--6898009","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/41989210\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/203861625"}